Hoodrich Lifestyle founded in 2014 by Jay Williams embodies its brand mantra FROM NOTHING TO SOMETHING.

Started with just £200 in 2014 founder Jay Williams, from Birmingham, started selling t-shirts out of the boot of his car with a by any means necessary mindset.

Fast forward to 2023 Hoodrich is one of the fastest growing streetwear brands in Europe and is sold in over 700 stores globally across 23 different countries.

The brand has been endorsed by the likes of 50 Cent, K Trap, Fumez the Engineer, Russ Millions, Chipmunk, Aitch, Luh Tyler and many more people of cultural relevance from around the world as well as collaborating with Netflix back in 2022 for the launch of season 2 of Top Boy.